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Site created by KT Suarez Last update 2/24/12
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1/9/12.. What works for one business may of course not work for another, but that said, one thing I know is that if you want to take your business to the next level, one thing you have to do is crank up the marketing.

The reason for that is that there are three types of customers: New customers, existing customers, and exiting customers. Customers leave for all sorts of reasons — habits change, they move, they found someone better or more convenient or cheaper — whatever the reason, they leave. It happens. The purpose of marketing is to keep the customer pipeline open so that there are always new customers coming in to replenish those that leave.

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Ask an Expert: To Grow Your Business, Crank up the Marketing
By Steve Strauss, for USA TODAY
CMO Predictions for 2012 -- Part 3: General Mills, Gogo, L'Oréal, NASCAR, Visa Hail Content as King
By Brandon Gutman, Contributor, for Forbes

1/9/12.. We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobileand social are no longer just hype to confirming that content can still be King. Regardless of their point of view on which electronic medium is preferred, the consensus from each CMO is that digital is critical to the survival and success of their brand. In this third series, marketing chiefs from General Mills, Gogo, L’Oréal, NASCAR and Visa explain why they’re ranking content at the top.

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